Social networking websites, can be great ways to spread the word about your art. As with any communication model, though, one has to know how to use it in order to get where you want to go. This part 2 concentrates more on Facebook and lists the don'ts, recommendations and suggestions is designed to help you accomplish your art-related goals with maximal benefits to you...
1.If you don't do it in real life, don't do it on Facebook. As
impersonal as Facebook might seem sometimes, your actions effect real
people with real feelings.
2.Whatever you do, DON'T ASK PEOPLE FOR MONEY-- especially people you don't even know!
3 Don't post only about yourself. Boring. Bring others into
the conversation. There's much much more to life than you, plus the
fact that people prefer to visit pages where they can dialogue with
others, get informed, share information, learn interesting things, be
exposed to different ways of living and thinking, and so on.
4 There's no need to call your page "X Artist" or "X Fine Art"
or "Art by X." That's being redundant. What's important is to format
your page in a way that makes it instantly obvious to anyone who visits
that they're on the page of an artist.
5.Don't tag someone unless what you're tagging is a photo of
that person (or a photo they took), or a post or link or thread that
they're likely to be interested in. For example, do not tag
self-promotions, show announcements or images of your art with the names
of people you want to see it. That's super irritating, plus now
they'll have to waste time untagging it (and maybe unfriending you as
well). Tag images of your art with people's names when it's portraits
of them-- and that's it.
6. If most or all of your information is private, don't friend
strangers without first introducing yourself or explaining who you are
or the nature of your request. If people have no idea who you are and
can't find out anything from your page, then what reason do they have to
7. Don't spam or send mass emails or messages. If you're sending
an announcement or invitation or request to more than one person, make
sure the reason you're sending it has something to do with them. "Look
at me" or "Look at my art" are not good reasons. If you're having an
event, make an event page and invite friends that way. And absolutely
don't use apps to spam friends on your behalf.
8. If you make an event page, do not post repeatedly on it.
Posting over and over again is really irritating for all of us who
either can't come or have no interest. Even we who are coming are
likely to get tired of post after post after post. Those of us who can
no longer endure your barrage are forced to remove your page from our
calendars. We know you're having an event; thank you for inviting us.
Now that we've been invited, remind us maybe once or twice between now
and whenever it's happening. That's more than enough... and best of
all, it keeps us on your good side.
9. Don't add people to a group you're either starting or already
belong to unless you ask their permission first. If they don't want to
be in the group, they're forced to go to the group's page and leave.
10. Don't ask people you don't know for free stuff-- merchandise,
favors, advice, services or whatever. Either have a good reason for
asking them (one that they can understand and appreciate), cultivate a
relationship with them first, ask whether they mind if you make a
11. Don't use "Facebook Questions" to ask your friends questions
en masse. This is too impersonal a way to start a conversation--
especially if you're asking for feedback about your art or for other
types of personal opinions. If you have a question for someone, ask it
more personally-- like in an email, or if you know them, in a chat. Or
if you do use "Facebook Questions," first explain why you're asking your
question... and then ask it.
13. Don't post video after video of your favorite music or other
non-art related topics unless they directly apply to either you as an
artist or to the type of art that you make. Are you in this for art or
are you in this for music or whatever? Make up your mind. Plus,
supposing someone likes your art, but hates your music? Now you're
14. Don't post on someone's wall unless that post has something to
do with that person, that person's interests, something to do with a
particular post on their page, or something you know they or their
friends will be interested in seeing. If it's all about you and has
nothing to do with them, save it for later when you know them better and
they'll understand what you're up to.
15. Don't post your response to a discussion thread separately on
the wall of the person whose thread it is. Post it in the thread.
Posting outside the thread just makes you look like you're more
interested in calling attention to yourself than you are in contributing
to the thread. Plus, those participating in the thread will not see
16. Don't use other people's discussion threads to promote
yourself or your art-- unless those threads closely relate in some way
to your art, or your comment or promotion relates in a direct and
significant way to the post.
17. Don't post unflattering photos, unrelated links or photos, or inappropriate links and comments on other people's pages.
18. Don't initiate chats with people you don't know-- especially
if your only reason is for them to look at your art, come to your show,
go to your website, answer questions, or respond to other requests. If
you want to chat with someone you don't know, email them first and ask
whether it's OK.
19. Don't send app or game requests to friends who don't use those
or other apps or games. Visit their pages first to see whether they
use any now, and assess how likely they might be to accept an invitation
to use the ones that you use. If acceptance looks unlikely, don't make
20. Don't clog your page with games and apps. People who might be
interested in your art but aren't interested in apps or games are
unlikely to waste time plowing through oceans of irrelevancies. Plus an
overload of games and apps makes you look like your diddling your life
away rather than focusing on your profession as an artist.
21. Don't email people to ask what they think of your art or your
website or whatever. Post these requests on your page and ask your
questions there. That way, you give everyone the option of responding
without pressuring them. Forcing people to look at or respond to your
art is uncomfortable for them and counterproductive for you.
22. Never mislead or misrepresent your intentions. For example,
don't email someone a link to what looks like an article about social
justice or the environment when it's really a request for them to look
at a piece of your art that relates to those topics.
23. Don't ask friends to do things for you unless they're actually
your friends-- like in real life-- or you can explain the nature of
your request in terms they can relate to and understand. Better yet,
position your requests so that there's something in it for whomever
24. If you email someone to ask them for a favor and they email
you back to decline, then send them an email thanking them for at least
considering your request. Simply not responding because you didn't get
what you wanted is really rude-- and makes you look really
25. Don't be a taker. Facebook is not a vehicle for you to try to
sponge up as much free information, advice, favors, feedback and other
perks for yourself and your art as possible. If you want to get
somewhere, give first; ask later. The more you give, the more you get
back in return. People are far more likely to respond positively to
your requests once you've made yourself available to them in some sort
of constructive capacity first.