'The internet is becoming increasingly important as a marketing tool, artists and the art business included. More and more art will be sold online, and artists' websites will eventually become the primary vehicles for showing work and presenting credentials (assuming this hasn't happened already). Even at this early evolutionary stage, you can make the internet work for you, but you have to do it in conjunction with traditional ways of getting your art out there like showing wherever and whenever you get the chance, networking within your art community, participating in juried and non-juried shows, and so on. Assuming you're doing all of this and more, and assuming you're respectful of any galleries or agents who represent you, here are some ways to spiff up your online profile.
Most important, buy a domain name like www.yourname.com or www.yournameart.com and have it hosted by a hosting service. DO NOT
use free websites, web space you get from your internet provider, or web
space on your friend's scented candle and incense site. Free websites
degrade your art with annoying third-party vibrating banner ads and
pop-up windows (your art and offshore gambling - what a great
combination!). Free sites and/or web space from your internet provider
are hard for search engines to find, and tacking your webpage onto
someone else's website makes your art look like an afterthought or a
hobby rather than something you take seriously.
Once you've got a domain name, make that website about one thing
and one thing only-- YOUR ART. Do not show pictures of your dog, talk
about your garden, or drone on about how bovine growth hormone is
depleting the ozone layer unless, of course, these passions represent
integral aspects of your art.' (Alan Bamberger, Creating your online profile and sell more art, www.artbusiness.com)
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