Sunday, June 2, 2013

Artist Marketing Tip: Request a photo of artwork recently purchased

This post is on a simple tip that will help artists to  turn your sales into marketing tools for future sales.

It is largely encouraged that artists follow up after every sale with a thank-you note. According to Jason Horejs, this thank-you note adds a warm, personal touch that will let your clients know you truly appreciate their business. He advices to add in your thank-you note a request get a picture of the artwork you sold them that will be of incredible value to you in your future marketing efforts.

The thank-you note is this:
'.....If you have a moment and would be willing to snap a photograph of the piece, I would love to see it in its new home, and I’d love to share the photo with clients who are considering my work. You can email the photo to me at'
This simple request can results in a photo or several photos of the piece. Some customers will enjoy showing the piece off and love the thought of helping the artist’s career along. the best situationis when the customer also write a little note to accompany the photo, sharing their feelings about the piece.
'The Cellphone Age', Acrylic on canvas, 2012

You may adapt the photo request to suit each individual situation, based on the relationship you built with the customer.

The Cellphone Age in clients home.

So now you have a photo of the piece in a beautiful setting and you can post to your website, your blog or your social media platforms. Future potential buyers will be influenced and encouraged when they see your work in other collectors’ homes. When they buy, you’ll ask them for photos, and the cycle continues.

Don’t be shy about asking – the worst that can happen is the client will ignore the request, but no one is going to be offended that you asked.

By the way, it’s never too late to ask for this photo. Getting in touch with past clients to ask for a photo of artwork is not only a great way to get the image, it’s a great excuse to get back in touch with a past buyer and remind them of your work.
The painting with the clients other collection

Adopted from Lason Harejs (

No comments:

Post a Comment